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Bhuntar, Himachal Pradesh, India
Saturday, November 18, 2017
A FARBOUND.NET BUSINESS STORY

BHUTTI WEAVERS CO-OPERATIVE SOCIETY

The Bhutti Weavers Co-operative Society is a multiple award winning producer of traditional Himalayan garments and an institution in its own right that has preserved the cultural art of Kullu, in Himachal India.


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Founded by a small group of twelve impoverished weavers in the village of Bhutti that lies in the Lug valley, Tehsil Kullu, Himachal Pradesh, India, the Bhutti Weavers Co-operative Society is a leading producer of traditional Himachali garments including Himachal’s flagship product the Kullu shawl and the recipient of prestigious awards for its quality practices

WHY BUY AUTHENTIC PRODUCTS

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A guide to buying authentic hand and loom woven Himalayan garments in a market flooded by identical machine made products. Not just to support the livelihood of artisans but the historical and cultural identity of a people as well as to honor and respect the same human ingenuity that has brought us to the present day.

There are no current deals and offers from the Bhutti Weavers Co-operative Society.

EXPLORE THE SOCIETY

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Ved Ram Thakur: An enterprising industrialist and master weaver of his time. Ved Ram Thakur (1921 -1971) was President of the Bhutti Weavers Co-operative Society and the man whose vision not only turned weaving from a household occupation into a profession in Kullu Valley but also put the society on the road of success. Ved Ram is said to have publicly expressed his intention of providing 100 weaver families with a stable source of income, and accomplishing the same during his lifetime.

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Satya Prakash Thakur: Former minister of Horticulture and country town planning for the state of Himachal Pradesh, India, Satya Prakash Thakur is the present chairman of the Bhutti Weavers Co-operative Society, a responsibility he inherited from his father the late Ved Ram Thakur at the age of 23 and instrumental for its growth and present day form. Satya Prakash Thakur is also an outspoken advocate for artisans and played an important role in patenting the Kullu Shawl.

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Smt. Prem Lata Thakur: Wife to Satya Prakash Thakur, Smt. Prem Lata Thakur served as the chairman of the co-operative society during Satya Prakash Thakur’s incumbency as minister of horticulture and country planning for the state of Himachal Pradesh, India. Her tenure brought about the society’s finest hour and making it the proud recipient of a national award.

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Ramesh Thakur: The current chief general manager and secretary of the co-operative society, Ramesh Thakur, grew-up within the Bhutti colony a housing complex reserved for associated weaver families before beginning his career as a salesman, then gradually working his way up to the position of secretary and general manager. Ramesh oversees the many departments and looks after the day to day affairs of the organization.

Farbound.NetMahender Sahu-Bhutti-Weavers-Cooperative-Society-Kullu-Valley-Himachal-Pradesh-India-Himachali-Pradesh-India

A member of the board of directors at the co-operative society and a veteran weaver, Mahender joined Bhuttico at the age of sixteen then on the merit of his hard work gradually progressed up the ranks. His life, a mirror of many weavers working at Bhuttico.

Bhuttico is the proud recipient of the National Award Gold, the Udyog Ratna Award, the Cooperative Excellency Award. And the Yeoman Service Award.

EXPLORE PRODUCTS BY BHUTTICO

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Bhuttico produces traditional Himachali garments that has evolved along side the culture of Himachal over the ages and is very much part of its history. A recipient of several awards of excellency for its focus on quality practices, the society’s present crop of garments includes high quality cultural products ranging from variations of Kinnauri Shawls, Kullvi Shawls, Kullu caps, traditional woolen socks, the local woman’s dress the Pattu and Doru, grass slippers known as the Pulla and other garments such as woolen shirts, Nehru jackets and handbags.

BROWSE THE RANGE

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Crafted from pure Merino wool imported in from Australia and produced by hand over a period of twenty five to thirty days of back breaking work, the three border Kinnauri is one of Bhuttico’s top end heritage products for women.

Pullas by Bhuttico Farbound.Net

Made from Cannabis, a plant that grows in abundance in Kullu valley and one most people only recognize as a narcotic substance, the Pulla is a traditional Himachali footwear that is worn during religious ceremonies as well as indoors.

Bhutti Weavers Co-operative Society was founded in the 1940s by twelve impoverished weavers in the village of Bhutti in an attempt to make ends meet producing the Pattu and Doru – traditional women’s dress. In 1944 it was registered under the co-operatives act for a sum of only twenty three rupees.

LEARN ABOUT KULLVI PRODUCTS

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Presently one of the valley’s primary bread winner, the Kullu Shawl with its brightly colored patterns and motifs is a traditional and cultural product of Kullu that can trace its journey back to at least 200 years before the advent of the 20th century.

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Developed in an record era, somewhere in the lush valley of Kinnaur, a district in Himachal Pradesh, India, the Kinnauri shawl, registered under the geographical indications of goods act, occupies a top slot among Himachali shawls for both its refinement and spiritual nature.

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Woven out of pure goat’s wool for warmth and decorated with borders sporting brightly colored motifs the Pattu is a drape style dress – worn by women in Kullu valley since centuries.

Former minister of Horticulture and country town planning and an outspoken advocate for Himachali artisans, Satya Prakash Thakur along with former managing director of Bhuttico Bhrama Swroop Thakur, and Dr. Kamal Kishore of Kullu Karishma played a prominent part in patenting the Kullu Shawl as a GI product for the benefit of all producers in the valley.

EXPLORE SHOWROOMS

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Besides a cosy set of showrooms at the entrance of the Bhutti Colony – a 6 acres complex housing the society’s main production facility, weavers residence and head office – at the Industrial Area in Shamshi, Kullu, Himachal, India, Bhuttico currently owns 33 showrooms spread across the state of Himachal, and in Mussoorie and New Delhi, India.

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Bhutti Colony, Himachal: Located at the entrance of the colony right on the main road connecting Bhuntar to Kullu, and below the head office.

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Bhuntar, Himachal: Near the main bus stop at Bhuntar, before the bypass road for Manali, Kasol and Manikaran. Along with a stall inside the Kullu-Manali airport.

EXPLORE PRODUCTION

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A lone weaver spins a large wheel at Bhuttico’s production facility. Inspite advances in modern machinery and their availability, Bhuttico has continued to rely on traditional methods to produce its crop of garments predominantly on large wooden frame looms or by hand, making all almost all of its products hand woven or loom weaved to showcase the skills of the artisans.

FARBOUND.NET IS CURRENTLY NOT FEATURING ANY STORY OR SNIPPET ON BHUTTICO’S MANUFACTURING PROCESS

Till date Ved Ram Thakur, the man whose vision turned the Bhutti Weavers Co-operative Society into thriving business, has been the only one to preside over its operations as President of the society with the exception of his son Satya Prakash Thakur, who held the post for a short while before an internal amendment substituted the role of president with the title of chairman – head of its board members – indicating a hierarchical change in its affairs.

EXPLORE LIFE AND TIMES OF BHUTTICO

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Providing both housing and livelihood opportunities to over 1,000 weaver families, the Bhutti Colony, occupies a six acres compound comprising of living quarters, production facilities and its main headquarter. Children of weavers are sponsored for higher education or groomed and inculcated into payrolls. During the span of a day the colony is a bustling avenue of work and daily chores.

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In a long hall dimly lit by naked bulbs dangling at the end of insulated wires a groups of weavers work on frame looms to produce a crop of Himachal garments at Bhuttico’s production facility.

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Multiple woolen threads cut sunlight pouring in through a window in this photo taken inside the Bhuttico factory. Like the sun, wool is a cherished commodity in the snow carpeted Himalayas.

WATCH THE VIDEOS

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A member of the society’s board of directors and a weaver since the age of sixteen, Mahender works his daily load on a wooden frame loom inside Bhuttico production facility. Weaving can be a laborious and long process testing both the patience and resilience of its maker. The raw wool first needs to be treated, spinned into fine threads and doled out in measured quantity before making it the looms. Some of Bhuttico’s products require at least twenty five to 45 days of hard work.

FARBOUND.NET IS CURRENTLY NOT FEATURING ANY VIDEOS ON THE BHUTTI WEAVERS CO-OPERATIVE SOCIETY.

TIME IN ORBIT

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Started by twelve impoverished weavers who banded together out of necessity sometime in the 1940s in an isolated little village known as Bhutti in an attempt to make ends meet, the Bhutti Weavers Co-operative Society was formally registered in 1944, for a total sum of twenty three rupees. Its impetus for growth, however, had come about in 1956 with Ved Ram Thakur at the helm who merged his own thriving business by the name of Kullu Shawl Industries with the society.

SPAN: 1940 – 2009

1940-44
Twelve weavers band together in their native village of Bhutti to make ends meet by producing the local women’s dress the Doru and Pattu. The union of weavers is formally registered in 1944 under the co-operative societies act for Rs. 23

1956
On the recommendation of Sardar Gurbachan Singh, a government official building momentum for the co-operative model, Ved Ram Thakur, an enterprising industrialist takes charge as President after merging his own thriving business of Kullu Shawl industries with the docile society.

1960
Under the Presidency  of Ved Ram Thakur, the society expands its production output and grows in size, leading to a change in address from the town of Kullu to its present day location in Bhutti Colony – where an entire complex gradually materialize over the following years.

1971
After the demise of Ved Ram Thakur, his eldest son Satya Prakash Thakur takes up the responsibility of looking after the weaving society. His tenure begins a second era of progress and expansion with showrooms cropping up in different locations.

1984
Bhuttico is conferred the title of a “A” Class Society in the hand loom category by the Government of India, visible in its logo since the early 90s and a distinction it has retained for more than thirty years.

1993
During the chairmanship of Smt. Prem Lata Thakur, wife of Satya Prakash Thakur, the society witnesses its finest hour receiving a National Award (Gold).

2005
The society is honored with the Udyog Ratna Award

2009
Bhuttico becomes the proud recipient of the Co-operative award for excellency

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You are browsing a Farbound.Net Business Story of a Farbound.Net community member. This page is the main page of the Business story and is subject to updates as and when new developments occur to document the highlighted business or service provider and to keep you abreast of new occurrences, products, services and offers. Updates are normally incorporated after the span of a year but can also take place within the year. The Bhutti Weavers Co-operative society is located at Bhutti Colony, Industrial Area, Kullu Valley, Himachal Pradesh, India. The colony comprises of the head office of the society, production facility and residence of the weavers and management. To connect via telephone call: (+91)1902260079. Send in your fax at: (+91) 1902260857. Browse the Bhuttico website for additional information or online shopping at: Bhutticoshawl.com. Drop in an email at: bhutticoshawls@gmail.com. Or connect on Facebook at: Bhuttico Kullu Shawls.